The Benefits of Carrying Z-CoiL® Footwear™

  • No Internet competition or competing mail order or phone sales, since our footwear requires custom fitting and is sold exclusively in person through authorized channels
  • A competitive advantage. Unlike traditional comfort shoes, Z-CoiL® footwear is specifically engineered to relieve foot, leg and back pain.
  • A huge potential market. Impact-related pain is at epidemic levels in the United States due to an aging population, rising obesity, and the hard surfaces under our feet.
  • A unique product that really stands out.
  • An effective solution for people in pain that is also cost-effective, non-invasive, and non-prescription.
  • A wide-open market. Although our distribution network is growing, there is still very little saturation of the potential market for Z-CoiL® footwear.
  • Comprehensive training and support. We offer a wide array of merchandising and promotional materials, plus specialized training in the fitting and adjusting of Z-CoiL® shoes.
  • Intense customer loyalty. The enthusiastic devotion of Z-CoiL® customers leads to repeat business and powerful word-of-mouth referrals.

The Market for Z-CoiL® Footwear

Unlike other footwear on the market, Z-CoiL® footwear addresses the needs of people who suffer from mild to severe lower body pain. In fact,
Z-CoiL’s mission is to change people’s lives by bringing relief to everyone across the U.S. who suffers from foot, leg, or back pain. This is no small task, considering that:
  • About 75% of Americans will experience some type of foot problem in their lives.1
  • Up to 80% of people will suffer from lower back pain at some point in their lives.2
  • Impact to the body is up to 1.5 times a person’s body weight when walking and 3 to 6 times their weight when running.3 (Think of the daily pounding experienced by nearly 60% of adult Americans who are overweight or obese!4)
  • The "Baby Boomer" generation, representing about 28% of the U.S. population,5 is fast approaching retirement, many having worn poorly designed footwear for decades.
  • Many people work on their feet on hard, unforgiving floors: nurses, teachers, retail clerks, line workers, restaurant personnel, casino workers, security guards. The list is endless.

Maybe it’s time you broadened your own store’s offerings to appeal to this vast, and still largely untapped, market!

1 American Podiatric Medical Association [http://www.apma.org/s_apma/doc.asp? CID=371&DID=9406]
2 WebMD® [http://www.webmd.com/content/article/90/100885.htm]
3 Patricia A. Kirk, The Rugged Walker. (Champagne, IL: Human Kinetics Publishers, 1998), 4.
4 Health A to Z [http://www.healthatoz.com/healthatoz/Atoz/dc/caz/nutr/obes/alert08032004.jsp]
5 Baby Boomer Headquarters [http://www.bbhq.com/bomrstat.htm]